Qualitative Research, or computer-assisted telephone interviewing, helps reach a big, hard-to-reach audience. It is a method for conducting surveys over the phone in the B2B market research sector. The surveying process is fluid, efficient, and easier thanks to a software application that has the questionnaire prepared and may be changed based on the interviewee’s responses. The comments are transformed into statistics, which facilitates thorough study and speeds up drawing of conclusions.
We support you at every stage, from creating the questionnaire with the most pertinent questions to evaluating the data and drawing conclusions to guide you in taking necessary action.